PROMOTION TO MANAGER, BRAND AND PRODUCT MARKETING
Tripadvisor, Cruise Critic

Achievements as Paid Marketing Specialist:

Strategically led large-scale campaigns, enhancing Click-Through Rate (CTR) by 5%, lowering Cost Per Acquisition (CPA) by 20%, and increasing Return On Advertising Spend (ROAS) by 15%.
Executed and cultivated new partner programs, contributing significantly to revenue growth.
Managed performance marketing programs end-to-end, driving a 75% increase in revenue.

Last Minute Cruise Campaign Highlight:

Reduced CPC by 10% and boosted revenue by 126% while maintaining a 90% ROAS goal.
Collaborated across departments to create a comprehensive marketing strategy, capitalizing on last-minute cruise bookings, resulting in a 35% increase in organic and CRM traffic and 20% CPA reduction.
Enhanced on-page engagement by 10% by improving user experience on the last-minute cruises landing page.

Background:

My rapid promotion to Manager, Brand and Product Marketing within just 9 months at Tripadvisor was a career milestone. This advancement was a testament to my effectiveness and leadership in expanding performance marketing, particularly during the critical time of the cruise industry's return to sailing.

PROMOTION TO MANAGER, BRAND AND PRODUCT MARKETING Tripadvisor, Cruise Critic

PROMOTION TO MANAGER, BRAND AND PRODUCT MARKETING
Tripadvisor, Cruise Critic